Why When It Comes To Digital Signage Screens, Bigger Isn’t Necessarily Better

When it comes to displays in digital signage, just about all the attention goes to screens that have steadily grown bigger, skinnier and brighter.

Not a lot of attention or time has been spent on small screens – but there’s a real and growing market demand for displays in places like retail that don’t eat up all the merchandising space and better suit the store environment.

While the vast majority of display manufacturers have been fighting it out based on large displays, Mimo Monitors has, since 2008, been focused on small displays. The company’s sweet spot is a 10-inch tablet-sized screen that will actually survive in commercial environments, unlike consumer tablets.

I had a brief chat with Mimo’s President, David Anderson, at InfoComm last month, and we followed that up the other day with a proper podcast chat. Among the things you’ll hear about: what that name is all about.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
RT @DaveHatzAVI: Heartbroken at the news a friend and colleague has lost his newborn daughter. #AVTweeps let’s help the Brenner’s offset so… - 2 days ago
Dave Haynes

2 Comments

  • Ohh yess, and also small displays give added advantage of simplicity in maintaining and handling.

  • Amy Winters says:

    Thanks for pointing out that digital signage doesn’t need to be big to be effective. My husband’s workplace is working on a digital signage project to help increase awareness of their company and traffic on their website. I’ll be sure to let them know that they could save some money by choosing smaller screens and focusing on relevancy and engagement instead.

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