Menu Board Hack – Using Extending Mounts To Compensate For Bad Design

Spotted by a regular reader at a food stand in T2 at SFO airport – QSR menu screens with mounts that pull the screen out from the wall recesses when they need to be serviced … except they just left them out.

Doesn’t look good, with cables hanging down, tilted screens and so on. And there’s the HBF sign that’s askew. I’m the polar opposite of OCD, but that alone makes me crazy.

It is likely this was done:

A – Because when they were put in nobody pushed the things in

B – Somebody forgot

C – Most likely, they’re extended because there is too much information rammed into those layouts, and customers can’t read them if the screens are another 8″ back from the counter.

I’d stop branding the venue on the screen (do it elsewhere), hire a graphic designer that “gets” digital menu layouts, and use that lost real estate to bump up the fonts and improve the layout.

And then push the screens back into the wall …

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
RT @JesseBrown: Been over 24 hours since @goldsbie broke this. Public interest has been huge & many journalists have individually expressed… - 34 mins ago
Dave Haynes

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