Sixteen:Nine Podcasts – Ryan Sterling, GreenScreens

There’s a bit of a gold rush aspect to the rise of the cannabis industry in the United States – first in Colorado and now in several states. The rules aren’t all set, but up here in Canada the whole country is supposed to be legalized by next summer.

There’s a lot of money in the business, and a lot of business being done servicing that sector. A handful of digital signage companies, doing various things like content, have started working in the sector, and one of them is a pure-play startup called GreenScreens.

Based in a cannabis-focused incubator in Boulder, Colorado, the company is providing a full signage solution to dispensaries in three states, with designs of being in 500 locations a year from now. The company’s screens educate and pre-sell customers, and based on some field experience, move a lot of extra product.

I had a chat with co-founder Ryan Sterling about the origins of the business, the mighty challenge of an industry that is constantly evolving, and the road ahead.

Subscribe to this podcast: iTunes * Google Play * RSS

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
Walmart is rolling out its massive online pickup towers to 500 stores https://t.co/mG6YO0hoB7 https://t.co/Vfo8it7Y26 - 3 hours ago
Dave Haynes

Leave a Reply

Your email address will not be published. Required fields are marked *