Projects: 70 Flexible OLEDs Create Digital Ad Chandelier At Indian Mall
July 28, 2017 by Dave Haynes
A shopping mall south of New Delhi, India is using 70 55-inch LG OLEDs to create a digital chandelier for advertising.
The three-layer feature piece is installed at Ambience Mall in the city of Gurugram. The top layers create round bands, above a three-sided bottom layer.
The ads are for LG’s high-end home appliance line LG SIGNATURE – which makes me think this project was perhaps subsidized by LG (though I don’t know that).
As LED screens decrease in price, LG is working hard to develop technology that competes. These sure beat using a standard 3×3 video wall for your Digital Signage.