Projects: World’s Largest Office Block Puts 60-Inch Screens In Its Elevators

Elevators is what got me into digital signage waaaay back in 1999, so I am always intrigued by stories of how screens continue to be integrated in elevator cars.

The giant Merchandise Mart in Chicago, a commercial building with 4.2 million sq. ft. of floor space, how has screens in 27 elevators – but not small ones tucked up in a corner on a hinge of mounted on the operating panel column. The building, the largest office block on the planet, has 60-inch displays mounted in the rear walls, behind a piece of frosted glass. It’s an interesting look, and my first reaction was, “Oh, they’re projecting in an elevator???”

The screens were put in by a a little company called Controlled Entropy, Inc, and the system runs on Raspberry Pis and the Pi-centric signage CMS, Screenly Pro.

The elevator cars in what’s known as TheMart may look a little plain, but that’s a bit misleading. Here’s what the doors look like in the lobby.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
LEDs Create Faux Stained Glass Ceiling In Luxe Mexican Department Store https://t.co/sdAQSxZ8eN https://t.co/qDqkwxg7ll - 20 hours ago
Dave Haynes