China’s Hisense Starts Selling Digital Signage Displays In U.S.

Chinese display manufacturers make and market container ship-loads of TVs for the North American consumer market, but they haven’t really shown up in the commercial display market and digital signage. Until now …

Hisense is pretty well known for budget TVs but at InfoComm this week the Chinese company is in the Almo booth showing what it calls the Prosumer Connected TV line – 4K and full HD displays designed for the B2B market. “The professional B2B display series,” says a press release, “offers reliable, high-performance, simplified, yet effective displays optimized for digital signage and presentation applications.”

Hisense’s Prosumer Connected TV line, including the 4K U1600 and FHD F1600 series, is a picture-perfect solution for small to mid-sized businesses. The new lineup is specifically designed for digital signage, such as menu boards, retail advertising and navigation, as well as audio/video presentations in classrooms, conference rooms, houses of worship and more.

“As we further our expansion into the U.S. market, we are continuing to explore ways to broaden display innovations for both B2C and B2B applications,” says Jerry Liu, CEO of Hisense USA Corporation. “This is a great start and we are excited to introduce larger screen sizes, ProAV interactive displays, video walls and venue signage for businesses in 2018.”

The major manufacturers turn TVs into “prosumer” displays aimed at budget-based buyers, and that’s what’s up here. The Hisense displays have RS-232 and are rated for 18/7 usage. They have built-in media players with network connectivity, but I don’t think they are the same as the “smart” signs out there.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
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