16:9 Projects Podcast: 10net On The Lush Dream Lounge

Michael Tutton, the host of Sixteen Nine Projects, was at Digital Signage Expo in March and had the opportunity to speak with a number of Apex Award nominees. In this episode, he features Dan Hagen, CEO of 10net, based in Vancouver and Seattle. 10net won a Bronze Medal for their work for with cosmetic company Lush, during the Vancouver Ted Talks in 2016.

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“The Dream Lounge” was a temporary installation to expose Ted Talk attendees to the Lush brand and provide a sanctuary away from the hectic pace of the show.

The highlight of the project was a hanging canopy of living greenery and moss, within which was a suspended six-oot square transparent LED screen playing ambient “Bath Art’ content, which was also mirrored on a vertical LED video wall.


The project required a custom-built structure that allowed rapid deployment by two people, as well as a few other nice little touches.

Dan and Michael sat down to chat during DSE.

Maler Digital Signage

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
RT @meetJOAN: [INTERVIEW] No one knows signage quite like Dave Haynes of @sixteennine. We caught up with Dave at #ise2018 to chat meeting r… - 8 hours ago
Dave Haynes