16:9 Projects Podcast: 2 Queen East, Toronto

If you like ambient content that is generated by data, then the lobby of 2 Queen St. East in Toronto is your kind of place.

The original 1910 bank branch facade is backed with the conveniences of a modern office and unique lobby content that builds on the notion of past and present.

Forge Media created the digital art installation entitled “Passage of Light” which combines constantly-shifting generative art, and the requisite tenant branding and event information, all displayed on two 12-foot-tall columns. Created using Unity, the 3D gaming engine, the content is never the same twice because it isn’t video, it’s actually being created live.

One really subtle aspect is a colour-matching element outside the building that connects those passing with what’s happening inside.


I spoke with Laurence Roberts, partner of Forge Media, about how the project came together and how they turned wind speed at the airport into content downtown.

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Maler Digital Signage

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
RT @garyjoelclement: TO my city. https://t.co/oe8iGshFCR - 47 mins ago
Dave Haynes