How Not To Use A 3 By 3 Video Wall

While still in Las Vegas last week, I had a morning meeting over in the deranged labyrinth also known as Caesar’s Palace, and found myself sitting in the central food court, looking at the video wall.

It’s a little older, and could be very functional if the content respected and used the limitations of nice screens separated by inches of air space from each other. You could do this:

Or you could do this (below), which is nuts and looks awful. I expect this, kinda sorta, from a casino in central Minnesota. Not in Caesar’s Palace. Do the content people even look at stuff after they push it out?

This wasn’t an aberration. There was a loop of rotating spots, and they all blowed up the spot real good across the nine screens.


This will amuse the hell out of Randy Dearborn, who runs the digital at all the rival MGM Resorts properties.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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  • Dan Moalli says:

    LMFAO at the SCTV Farm Film Report reference!

    (Showing our age!)

  • Dan Adam says:

    Randy will have a blast…You are right Dave.
    Seriously, though, in my 15+ years of experience in Digital Signage, this is the norm…
    Really good concepts are quite rare, and even more so good execution.
    It looks to me that IT took over the project from Marketing, and this is the result…

  • Amjad Hashmi says:

    video walls are eye catching and people attracts towards video walls and through video walls brand promotion is done in effect way. its a great way of doing advertising and marketing of products and services. visit to know more.

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