Market Analysts Peg Digital Signage Display Annual Growth At 16.7%, Through 2021

The Swedish research firm Berg Insight has put out a summary of a new report looking at the size of the connected digital signage display market globally, predicting it will grow at a compounded annual rate of 16.7% through 2021.

The report says global shipments of connected digital signage displays are estimated to have grown by 19.7 percent to 10.5 million units in 2016, with that growth driven by greater demand across all market verticals, as well as technological advancements and a continued decline in prices.

Shipments to the EU28+2 countries totalled an estimated 2.5 million units, whereas shipments to North America reached 3.0 million units. The Rest of World market accounted for the remaining 5.0 million units shipped in the year.

Berg Insight forecasts that global shipments of connected digital signs will grow at a compound annual growth rate (CAGR) of 16.7 percent in the next five years to reach 22.9 million units by 2021. As a result, the number of connected digital signage displays in active use worldwide will grow at a CAGR of 18.3 percent from an estimated 37.6 million in 2016 to 87.2 million units in 2021.

The digital signage industry is highly fragmented with a large number of companies active in the marketplace. As for other fragmented markets, consolidation is increasingly taking place among the industry vendors as the market matures, and the digital signage space has seen a large number of M&As over the past years involving various companies directly and indirectly active in this industry.

“The most significant deal on the digital signage market in the past few years is STRATACACHE’s acquisition of Scala in 2016 which contributes to a broad global footprint and total revenues expected to surpass the billion dollar mark in the near-term,” says Rickard Andersson, Senior Analyst, Berg Insight.

STRATACACHE has over the years done multiple acquisitions in the digital signage space and related fields, and the most recent example is Real Digital Media which was acquired in early 2017. “While the consolidation trend contributes to limiting the number of participants in the marketplace, there is also a continuous inflow of new players including start-ups eyeing the digital signage industry,” continues Andersson.

He adds that one area where new companies will likely continue to emerge is new IoT software solutions for digital signage. “There are promising opportunities in this space for software solutions that make it easier to integrate various data sources and marketing channels with digital signage systems,” concludes Andersson.

Many of the reports that, unfortunately, get regurgitated in industry trade publications are from research factories in India that know little to nothing about this industry. They do scores of reports on any market they think might have report buyers.

But this is a boutique firm that tracks a relatively short list of markets built around Machine to Machine communications and IoT tech.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

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11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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