There’s been a lot of talk about how HTML5 is the future of digital signage content, and Paul Vincent knows more about that than just about anyone out there. He’s the founder and CEO of Flexitive, an online tool for building advertising and content using everything HTML5 brings to the table.
I first bumped into Paul three years ago at a tech trade show in Toronto. Since then, the product has evolved and matured, but it sums up like this: For something like $70 a month, content designers can use Flexitive to generate dozens of fully responsive ads and presentations – with motion, transitions and even video. You can produce a spot once, and the system will auto-generate different versions in different shapes and resolutions.
The system is mainly used for online advertising, but there’s no reason why it can’t be used for digital signage – and some companies in this business already do.
Flexitive is based in Toronto, but you’ll hear more than a trace of Kiwi in Paul. He’s originally from New Zealand.