Spotted in Retail Gazette
Here’s a look inside the first bricks and mortar shop for the online fast-fashion brand Missguided – a 20,000 sq. ft. shop in London’s Westfield Stratford shopping mall. It opened about three weeks ago.
Integrator Smart LED put in two big 3.9mm high resolution LED walls at the payment areas, and then there are 31 other screens around the store, ranging from 22 to 75 inches. The screens are all running the UK CMS SignStix.
“Missguided is known for its glossy visuals and stellar content so it’s incredible to see this infused into its brand new flagship store with help from the latest audio visual technology,” says Smart LED Managing Director Ryan Walker in a press release.
The store design is way out there, as is the way the screens are done. But it works, in its own way.