Fast Fashion Etailer Missguided’s First Physical Shop Has More Than 30 Screens

Spotted in Retail Gazette

Here’s a look inside the first bricks and mortar shop for the online fast-fashion brand Missguided – a 20,000 sq. ft. shop in London’s Westfield Stratford shopping mall. It opened about three weeks ago.

Integrator Smart LED put in two big 3.9mm high resolution LED walls at the payment areas, and then there are 31 other screens around the store, ranging from 22 to 75 inches. The screens are all running the UK CMS SignStix.

“Missguided is known for its glossy visuals and stellar content so it’s incredible to see this infused into its brand new flagship store with help from the latest audio visual technology,” says Smart LED Managing Director Ryan Walker in a press release.

The store design is way out there, as is the way the screens are done. But it works, in its own way.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
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