Cool: Italian Sports Retailer Projects Video On Flagship Store’s Fixtures

December 16, 2016 by Dave Haynes

Via Retail Design Blog

This is a cool application of projection in retail – running video right on or through the perforated metal bulkheads of store fixtures.

The images are from Game 7 Athletics, an Italian multi-brand sports retailer that has opened a flagship store inside the Arese shopping center in Milan.

The store design was put together by Milan-based D+D Group.