Cool: Italian Sports Retailer Projects Video On Flagship Store’s Fixtures

Via Retail Design Blog

This is a cool application of projection in retail – running video right on or through the perforated metal bulkheads of store fixtures.

The images are from Game 7 Athletics, an Italian multi-brand sports retailer that has opened a flagship store inside the Arese shopping center in Milan.

The store design was put together by Milan-based D+D Group.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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Dave Haynes