Rent The Runway Opens Digitally-Savvy NYC Flagship

The upstart fashion retailer Rent The Runway – which rents designer clothes to women somewhat the way men have rented formal wear for many years – has opened a digitally-savvy flagship store in lower Manhattan.

The store on W. 15th Street uses a variety of Samsung displays, including 32-inch touchscreen tandems that cycle through visuals but also allow for 1:1 item searches of some 200,000 potential SKUs, to interactive mirror displays and a big 3 by 3 feature video wall.

The shop also uses iPads to manage a variety of transactions, including pick-ups, drop-offs, exchanges and check-outs. Shoppers can also reserve a fitting room and get a text when one comes open, or (eventually) use a mobile app to pre-select dresses they want to try on once they get to the shop.

Here’s a story about the shop, from retail TouchPoints …

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
Hear about 127 Feet Of Amazing Experiential LED At Chicago's 150 N. Riverside https://t.co/PCheV4QduK https://t.co/W1Kd9Kz7ZU - 5 hours ago
Dave Haynes