NYC’s Transit Uses Own Subway Kiosks To Market Transit Souvenirs

Photo: Marc A. Hermann / MTA New York City Transit

NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum.

The New York Transit Museum Holiday Gift Guide takes some of the museum’s more popular items and showcases them for riders as they wait for trains at more than 33 stations in Manhattan, Brooklyn, The Bronx and Queens. The interactive guide is running on more than 160 On The Go kiosks  

The touch-based system allows riders to poke around for ideas, drill down on what interests them, and then have links for items that interest them sent to their email address or by text to their phone, so they can continue looking or put through an order off the Museum’s retail e-commerce website.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


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