NYC’s Transit Uses Own Subway Kiosks To Market Transit Souvenirs

December 13, 2016 by Dave Haynes

NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum.

The New York Transit Museum Holiday Gift Guide takes some of the museum’s more popular items and showcases them for riders as they wait for trains at more than 33 stations in Manhattan, Brooklyn, The Bronx and Queens. The interactive guide is running on more than 160 On The Go kiosks  

The touch-based system allows riders to poke around for ideas, drill down on what interests them, and then have links for items that interest them sent to their email address or by text to their phone, so they can continue looking or put through an order off the Museum’s retail e-commerce website.

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