Action Flick Trailer Gets Debut Across 22 Giant LED Boards In Times Square

The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the Christmas shopping line-up outside of a Kate Spade outlet store – did a massive takeover last night of many of the LED boards in Times Squares to hype the movie and the trailer.

The thing was sync’d up between a pre-game bit on Sunday Night Football, a live event with some of the stars (including Vin Diesel and The Rock – which makes me question my understanding of the plot), and content running across 22 LED screens around Times Square.

Kinetic Worldwide, the WPP-owned out-of-home agency that coordinated this all for NBC Universal, says this is a first of a kind domination campaign in Times Square.

Interesting to see what a domination campaign looks like, and to market an action trailer on a screen the size of a football field, instead of the 5-inch smartphone screen most fans will use to see the trailer.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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Dave Haynes