Aussie Beauty Retailer MECCA Brands Opening “Connected” Stores

The Australian beauty retailer MECCA Brands has started opening what it has dubbed “connected” store – loaded with digital  displays intended to connect with customers.

A shop at Myer Melbourne was the first to get a set-up that includes a total of six 2×1 55? portrait columns, plus a giant 65? single landscape display. There is also a a selfie studio and series of counter-level how-to interactive displays.

The program was put together by the Brisbane based agency Prendi. Several other stores has since been installed, as well.

You can read a case study about the program here …



Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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