The Australian beauty retailer MECCA Brands has started opening what it has dubbed “connected” store – loaded with digital displays intended to connect with customers.
A shop at Myer Melbourne was the first to get a set-up that includes a total of six 2×1 55? portrait columns, plus a giant 65? single landscape display. There is also a a selfie studio and series of counter-level how-to interactive displays.
The program was put together by the Brisbane based agency Prendi. Several other stores has since been installed, as well.
You can read a case study about the program here …