Sixteen:Nine Podcasts: Daniel Siden, Lightvert

siden-twitter

This week’s podcast is a little tough, because I’m going to ask listeners to get their brains around something they really need to see. And something that’s just emerging from R&D, so you can’t see it.

lightvert-queenBut, it’s more than worth listening to Daniel Siden talk about Lightvert, a UK-based start-up that has technology that creates huge digital billboards that only exist in your vision. The company has come up with a way to use something called persistence of vision to safely print an image directly on the retina of viewers. But only momentarily.

Think of it this way. When you see something bright at night, and then look away, that bright image is still there in your eyes, for a heartbeat or two. So what if that was a logo?

It uses narrow reflector strips mounted on the sides or corners of buildings, and a thin, very high-powered laser beam to make it happen.

Have a listen, as this guy does a way better job of explaining the hows and the whys of Lightvert. I reached Siden in London.

Subscribe to this podcast: iTunes * Google Play * RSS

SCREENFEED-SPONSOR.jpg

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
Projects: Interactive Kiosk Does Car Dealer Service Desk’s Work After-Hours https://t.co/re6GIASfhr https://t.co/vTPLMGEyOf - 2 hours ago
Dave Haynes