North Face Hangs Atmospheric Video Walls In Palo Alto Flagship Store

the-north-facepalo2

Via Retail Design Blog

Here’s some shots, but not much digital signage detail, about a North Face flagship store that opened earlier this year in the very high rent district of Palo Alto, California, at the shopping center in the shadows of Stanford University.

The images come from Retail Design Blog, and it details a store design put together by a firm called Green Room. I note this because of the nicely different twist on the use of an atmospheric video wall – hanging over the center portion of the store (and it looks like there is a second one deeper into the place).

the-north-facepalo1

The images also suggest another, likely high-brightness LCD wall inside the store window.

I also like how the store doesn’t go overboard on digital and has some nicely analog elements and lightbox posters that probably do their jobs better, and at way less cost.

the-north-facepalo3

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
How To Use Meeting Room Analytics For The Future Of Your Business https://t.co/CIw7otZY5W https://t.co/wEtxHJisGw - 1 day ago
Dave Haynes