Spotify’s Digital OOH Campaign Mined Listener Data To Create Snarky, Fun Ads


Via Adweek …

You gotta like this clever, ironic digital OOH campaign the streaming music provider Spotify has started running in several markets in the US, UK, France and Germany.

The company’s in-house creative team looked at listener data and crafted a bunch of messages that take playful pokes at some of their listeners.

The headlines include:

  • “Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?”
  • “Dear person in the Theater District who listened to the Hamilton Soundtrack 5,376 times this year, can you get us tickets?”
  • “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote, hang in there.”


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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