Convergent Wins Solutions Provider Deal For Nascent, US-Wide Digital OOH Network

pervasivetv

A reworked Convergent is starting to get some traction with its premise of being a Digital Signage as a Service (DSaaS) provider, announcing a deal today to provide the software and services behind something called the ReachMeTV Entertainment Network.

The Atlanta-based solutions provider, which has undergone some big management shuffles and ownership changes in recent years, is using its FusionDX(SM) Ad Network services to drive the network for the network provider, Pervasive TV. That company has designs on getting ReachMeTV across more than 2,000 screens and one million hotel rooms throughout the United States.

“We chose Convergent because of their innovative technology and extensive experience managing screens and networks,” says Pervasive TV CEO Lynnwood Bibbens, in a press release. “We went through over 50 companies before landing on Convergent. It was a no-brainer to work with them.”

ReachMeTV is offering a content and ad mix geared to screens in airports, salons, gas stations and convenience stores.

Bibbens says he wanted a solutions provider that could offer a single platform and full service. “We’re creating a new entertainment category, and we wanted a partner that believes in our vision. We would have had to build the network ourselves if we hadn’t found Convergent.”

FusionDX is an Convergent’s name for an integrated cloud-based platform that automates all aspects of digital signage workflow – from content creation, approval, storage and management to network deployment, monitoring, case management and incident resolution. The platform is a combination of third-party and house-built applications.

My BS Filter just about starts smoking when I see nascent digital OOH networks throwing around location and audience numbers with a lot of zeros, and the Pervasive website has that “All Hat, No Cattle” feel to it.  But I asked, and am told there are several hundred screens live already, another 200 in the pipeline this week, and aggressive plans to get to 1,500 by the end of January.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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