Home Of Montreal Canadiens Expands To 100s Of Digital Signs Around Venue

bellcentre-bowl

Here’s a look inside one of pro hockey’s most famed venues, the Bell Centre in Montreal – home to the Montreal Canadiens.

The club now has 100s of digital screens around the venue, all running off Navori Labs QL Professional digital signage engine. The network runs messaging and targeted advertising across concourse displays, concession menu boards, and video walls for experiential signage. It also drives a massive LCD display at the main venue entrance.

bellcentre2

Says a press release:

“I wanted a digital signage solution that could live on our central network but remain operationally independent from the IT department,” says Pierre-Eric Belzile, vice president of information technologies and communications, Montreal Canadiens hockey club, evenko, L’Équipe Spectra. “It needed to support multiple users with multiple different layers of access, support targeted playout by display, and leverage a variety of media players.”

The network does targeted and sync’d messaging around the venue, and runs off a blend of Windows and Android players. One interesting aspect of the installation is live messaging, tied to iPads:

During many events, Bell Centre employees walk the concourse with iPads to offer 50/50 raffles. The iPads are connected to a common Avaya network that hosts Navori and other IT and AV systems, including Matrox encoders and decoders that extend Navori content distribution over the network. As employees enter new information into the iPads, Navori QL automatically updates the raffle information, including winners, on various displays every 15 seconds.

The Navori players also feed audio related to event, security and other important visitor information to callers; as well as to standalone sound systems at the box office and around the concourse. That cut out the need to purchase a separate audio play-out system.

bellcentre1

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
Sharp Debuts Low-Cost Pro-Grade LCD Series https://t.co/li2jSfhMYD https://t.co/FTgpnBgGJv - 1 day ago
Dave Haynes

Leave a Reply

Your email address will not be published. Required fields are marked *