Guest Post: Sean Matthews, Visix
Different teams need different things, and digital signage allows you not only to tailor content to specific audiences, but also the way you pull in and manage that information. Your IT staff needs to integrate lots of different systems, while your facilities managers are trying to anticipate and meet visitor needs. Enterprise-level digital signage software can help with both.
The sheer amount of data that an IT staff needs to manage can be overwhelming, and people already get too many emails (a 2015 Radicati Group report predicts the average business worker will get 96 emails per day by 2019). Clean out those servers by moving mass communications out of email and onto digital signs.
Enterprise digital signage software allows you to pull together and display information from a variety of systems your IT team is already managing. Pull in dashboards and call-center data to show real-time updates for KPIs, trends and progress towards goals. Show intranet pages and web-based apps like SharePoint for daily announcements and project management updates. Integrate calendars from programs like Exchange to help people stay on track for events and meetings.
You can also show slides and presentations from PowerPoint on screens, reinforcing what was gone over in a meeting, or keeping people who missed it in the loop. Display current news, weather and social media posts from automated feeds. Even data from Excel can feed your digital signs, so anyone can update the latest stats without burdening your IT staff.
Enterprise software should also offer good admin tools for IT teams, like player snapshots; status, error and reporting tools; and Active Directory integration for easy credentials management.
And, thanks to digital signage, facilities managers are no longer stuck with placards and arrows for wayfinding, sirens for safety and boring plaques for meeting rooms. Interactive touchscreens can offer searchable directories, facility information, and multi-layer maps to help people get around with point-to-point directions.
Digital room signs outside meeting spaces can show schedules and messages, and can even allow room booking right at the sign. Newer options, like e-paper signs, are perfect for office hoteling because they’re wireless and affordable.
Real-time shuttle and transportation information on your digital signs can help people get around a larger campus, showing shuttle schedules and connections for the local public transportation network. And, letting people wait inside for the next bus provides comfort and safety.
If you’re going green, you can show recycling reminders and energy dashboards throughout your facility to display current consumption stats for utilities like water and power to encourage conservation efforts.
And, in case of emergency, you can override messages on your digital signs – whether it’s a single screen or across the entire system – to show warnings and clear instructions. Most enterprise-level solutions can use CAP (Common Alerting Protocol) to trigger alerts, as well as offering a manual option.
You can also display multimedia advertising from local businesses, making your facility part of the community and generating revenue from ad sales.
By exploiting the power of an enterprise digital signage system, and leveraging the applications you’re already using, you can engage and inform your audiences while reducing the work load on your own teams. That’s a win-win.