Spanish Travel Guide Projection Maps Country’s Cuisine At Launch Party

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We’ve seen lots of great example of projection mapping on grand scales – on buildings and monuments – but nowhere nears as many that go indoors and use small, much more intimate settings to play with visuals.

Here’s a great one, though, from the 2016 launch party this summer of the latest version of Repsol, a much-known and referenced travel guide.

Spain is foodie heaven and the guide’s owners had to somehow work in food from around the diverse country for the launch party, which had invited a pile of important food writers. So they went virtual with the event.

The projection firm picks up the story in its online magazine, AVenue:

The organizers for the event “set out to create an event that would delight and intrigue the palates of some Europe’s pickiest food journalists.  But when 20 of those journalists found themselves sat around simple refectory tables – simply laid with pure plain tablecloths and plain white dinner plates – they might have been forgiven for thinking that endless worthy speeches and tiny taster dishes were on the menu once again.

Until, that was, the plates in front of them filled with mouth-wateringly real projection mapped video, and that long white tablecloth unfolded into a stunning visual tour of Spain’s culinary heritage.”

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The guest tables were projection mapped from overhead in a project worked out by local Christie Partner BNC Audiovisuales, the MacGuffin events agency, art directors Otu Cinema, and graphics specialists Romera Diseño e Infografía.

“We had to make sure that the production was believable for a person sitting at the table with a viewpoint very close to the projection. We needed to ensure maximum resolution and minimum noise levels and that’s why we immediately thought about WUXGA laser technology projectors,” says Óscar Testón, of Otu Cinema.

Nerd stuff:
BNC Audiovisuales used six Christie DWU555-GS laser diode, 1DLP projectors with WUXGA resolution and 5400 ANSI lumens. Three projectors were vertically mounted above each table, equipped with a 1.5 lens to cover a third of the image. Accurate blending and warping were also essential if the images were to fit believably onto the plates in front of each guest.

Very cool. Certainly not the first time a restaurant or food event used projection mapping on a table, but this really takes the idea and pushes the possibilities. Sadly, I can’t find any video. Just pix.

Hopefully they really fed everyone after the “show.” Very cruel, otherwise.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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