Brazil’s OOZO TV Mashes Up Social Media And Raspberry Pi For Digital Signage Solution

oozotv

Sao Paulo, Brazil-based start-up OOZO TV is marketing a digital signage solution built around social media and ultra low-cost Raspberry Pi 3-driven media players.

The company is touting what it calls a hyperlocal custom content solution that draws much of its content from real-time feeds from social media networks like Instagram.

There are three pricing plans – from free (with limited capabilities) to a $129 USD/month per player arrangement that gives users multiple social media profiles and hashtags to query and display, filtering tools, high frequency updates, support and various other things. The $129 includes the Pi 3 box, but $129 may well be more than the one-time capital cost of the unit.

I am always interested to see solutions coming out that are built on the little Pi micro PC kits. But $129/month for a CMS solution puts it among the most expensive SaaS solutions on the market, anywhere, and the industry average (at least in North America) is probably something like $25.

Makes it a tough sell.

I see this often with small start-ups that seem to settle on pricing that makes sense to them and can work with the truly small business market that doesn’t know any better, but any scaled job will drive the actually SaaS monthly fees off a cliff.

You can see almost 20 different options for Raspberry Pi-based signage here …

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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3 Comments

  • Hi Dave! Thanks for the article.

    Just to make sure everybody understands our pricing policy.
    Raspberry Pis are hard to get and quite expensive in Brazil, believe me. So we have to import them in straight from US or UK. That’s why the bundle becomes so expensive.

    For our European and North American customers, we also offer a software SAAS w/o the Raspberry cpu for $49,90/month. In that case we DO provide the necessary Raspberry installation files that enables remote managing and failover local files cache system.

    In case anyone wants to give it a try, there’s a forever FREE plan that will get you almost all features from the Professional plan but will display programmatic ADs from our sponsors. https://en.app.oozo.tv/register

  • MT says:

    Interesting concept, but how does it handle moderation of user generated/live content?

    • hi MT!

      On the PRO plan you have the filtering option of manually one-click curation tool.
      You’ll see all the posts in a nice visual interface for desktop or mobile.

      On the free plan, we have decided to show you everything that gets captured but you won’t be able to use that content on the display. Everything is captured on logged in view but blocked from public usage.

      Please let me know how it goes

      thanks
      Norton

      OOZO.tv CEO

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