Disney Uses AR On Singapore Streetscape To Market Kids’ TV Channel


This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign.

In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. When people show up, Mickey Mouse and other characters virtually appear in the “window” of the poster.

The campaign was put together by UK-based Grand Visual, which says on its website the creative concept was part of Disney Junior Asia’s integrated campaign last month.  Dan Dawson, Grand Visual’s Chief Creative Technology Officer, says: “It is always great to work with Disney, an adventurous brand willing to push the boundaries of technology and storytelling in the digital space. We know from our own research that fun, interactive brand experiences – or ‘Disney Junior Magical Moments’ – create longer lasting and more accessible memories. This compelling augmented reality event has created assets that are gaining momentum online for maximum exposure.”

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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1 Comment

  • Bruno Pupo says:

    To note, the outdoor bus shelter displays installed in Singapore, 90% were manufactured by Toronto based Vertigo Digital Displays (now Civiq Canada). It makes me proud to see what the team at a little Canuck company accomplished on the opposite side of the planet in a very short period of time. Shout out to all my good friends at Clear Channel Singapore!

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