Everything Not To Do In Digital Signage Design, In One Gloriously Bad Pic


I’ve seen worse. But this is pretty bad.

If you are reading this and don’t see the problems …

  • Too many zones
  • Fonts are too small to read
  • Busy background
  • White text on white background
  • Duelling visuals

Just because the software allows you to do all these things in a layout, doesn’t mean it’s therefore a good idea.

Taken in my hotel lobby. Heading to open house/cocktail party. Need drink after seeing this.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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Dave Haynes

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