One of the speakers at the Four Winds’ conference in Denver Friday morning was referencing content strategy and design, and showed work done at the Terrell Place building in Washington, DC.
Kind of amazing work.
The building, actually six conjoined buildings, got a lobby refresh that turned the street-facing walls and elevator lobby into a digital canvas that reacts to movement from the comings and goings of tenants and guests.
Integrator ESI Design, same guys who did the Wells Fargo building, put in 1,700-square-feet of LED modules, and an infrared camera system to track movement.
There are, says ESI, three custom content modes – Seasons, Color Play and Cityscape – that are “programmed with varying durations and sequences, ensuring that visitors never see the same scene. Seasons shows the lifecycle of the iconic Washington, D.C. cherry trees, from spring blossoms to snow-covered branches.”
There is also ambient audio.
The project looks very similar to, and was quite possibly inspired by, the lobby in the San Francisco headquarters building of Salesforce.