Projects: True Religion Goes Digital On Carnaby Street
July 14, 2016 by Dave Haynes
The US denim jeans brand True Religion has opened a new small footprint, digital-heavy store concept on London’s Carnaby Street.
The 2,500 sq ft shop, which opened in June, has a concept focused around a denim bar at the front of the shop, and uses digital screens that will showcase how the products are made, an interactive screen that showcases all the SKUs available, and a digital ‘black book’ that has customer preferences and can suggest accessories and matching items.
The screens also run looping video captured at True Religion fashion shows.
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