Projects: True Religion Goes Digital On Carnaby Street


The US denim jeans brand True Religion has opened a new small footprint, digital-heavy store concept on London’s Carnaby Street.

The 2,500 sq ft shop, which opened in June, has a concept focused around a denim bar at the front of the shop, and uses digital screens that will showcase how the products are made, an interactive screen that showcases all the SKUs available, and a digital ‘black book’ that has customer preferences and can suggest accessories and matching items.

The screens also run looping video captured at True Religion fashion shows.

More about the store here …


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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