Projects: Low-Rent Digital Shelf Talkers At Canadian Tire

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This is about as low-rent as I’ve seen for digital signs in a retail environment, save for TVs and DVDs/VCRs just plopped on tables or shelves.

These are digital photo frame black-taped into coroplast frames, running endlessly repeating product promo loops (with tinny audio) in the cleaning supplies aisle at my local Canadian Tire.

What intrigued me was that these things – there were two in the aisle – taking up premium shelf space, with no ability to stock any product behind them. Canadian Tires are dealer-operated, so the company has a history of local guys trying things out. The owner here also has TVs and DVD players all over the place, at the moment.

Does it work? Well, maybe. I know some companies have seen substantial lift from shelf-edge displays. So much of it depends on the creative. What it does say is even large retailers will do just enough to get digital in, and this would definitely fall into the entry-level category of signage tech and execution.

So just today, at one end of the spectrum we have 80 milion pixels of LED and projection in Dubai, and $60 800 by 600 shelf barkers in Burlington, Ontario.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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