The research firm IHS has pushed out new data suggesting the global market for digital signage and professional displays is now growing at a compound annual growth rate of 8.3 percent, with 4.4 million units moved last year and 7.7 million expected to move by 2020.
This year, sales in what are called public displays were up, says IHS, because of higher unit shipments of 32-inch and 49-inch displays, and a rapid shift towards larger sizes in the education and corporate market.
Displays sized 60 inches to 69 inches are the most popular category, and those between 70 inches to 79 inches are the fastest growing size category in the education and corporate collaboration verticals,says IHS.
“Consumer TVs will continue to limit the growth of both public displays and public display TVs,” says Sanju Khatri, director of digital signage for IHS Technology. “As technology improves and prices fall, more customers will risk buying consumer TVs for use in commercial environments, because businesses that do not need to display sophisticated content may find consumer TVs perform well enough for their purposes. We’ve already seen two major consumer TV brands position their products in the public display space, and we expect this trend to increase in future.”
Here’s how IHS defines things:
- Digital signage and professional or public displays are intended to be used in out-of-home (OOH), public environments, and by multiple individuals simultaneously to convey information, advertising or other forms of messaging;
- Public-display TVs are low-cost, all-in-one displays designed specifically for the signage market. For example, LG Electronics SuperSign and eZ-sign and Samsung Electronics Smart Signage TV;
- Consumer TVs, while not originally intended for this purpose, are sold through business-to-business channels and used for signage and professional displays applications. Hybrid displays, combining features of hospitality and commercial products and sold into the public display market, are also included in the consumer TV category.
The public display TV category, says IHS, is targeted at small and medium-sized business for their retail signage needs. Shipments of 40-inch, 48-inch, and 49-inch public display televisions increased, due to more competitive pricing.