Belgian OOH Company Markets To Captive Smoking Audience

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I’m not exactly a frequent traveler to Europe, but what time I’ve had over there left me with the impression damn near everyone still smokes. So I’m not surprised a digital OOH product called Ashvertising is still around.

A reader sent me a pic (below) he grabbed of one of these hybrid screens/ashtrays outside an establishment in Brussels, Belgium. I wrote about the screens in 2008, and they are now marketed through a Belgian out of home company. There are 220 in the network, outside food service establishments. The screens run a one-minute loop of five-second spots.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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Dave Haynes