Ad Campaign Hyper-Targets Apartment Rentals To Digital Posters In NYC Neighbourhoods

streeteasy

You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, now running in New York, that shows some of the possibilities.

Those LinkNYC interactive information stations that are popping up around Manhattan and the boroughs, replacing phone booths, are there to provide WiFi and information to New Yorkers – paid for by advertising.

A company called StreetEasy has launched LinkNYC’s first real estate ad campaign this week, running apartment for rent listings that are keyed to that geo-location. Different listings will rotate each day, and StreetEasy will update apartment listings through direct access to Link’s API, aligning apartment locations with individual Links.

So that means an apartment-hunter will see an ad for a place on that street, or around the corner – not five subway stops up a line, or in another borough.

Ads for the apartment listings change every couple of hours via LinkNYC’s’s API. The listings are the same as what StreetEasy has online and on its mobile app.

What’s being done here is not mind-blowingly hard to technically pull off. BroadSign, for example, could target ads based on meta data a decade ago. The point here is that the ads are relevant to the place and moment, and that if you have the data, and a data-driven platform, this sort of thing is totally do-able.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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