Novra, International Datacasting Merge

A pair of Canadian companies that have been either directly in or around the digital signage business in recent years have merged.

Novra-d12b856fe872866d97e486d0112a88caOttawa-based International Datacasting Corporation will now operate as a wholly owned subsidiary of Toronto’s Novra Technologies.

“This merger positions Novra extremely well to continue serving current customers and to address new and expanding markets with a broad suite of industry-leading products,” says Harris Liontas, President & CEO of Novra. “It also sets the stage for execution of Novra’s previously announced intentions to acquire two other respected companies within the same and adjacent markets.”

idc_logo_highres-005c194bcaaab9fb9de47ec4151f94f3Both companies are in the business of moving video content around, though Novra also has a specific signage solution and works with companies like the Bank of Montreal.

Stock charts show IDC has been on a long slide down in terms of revenues and share value in the last five years, while Novra has been more stable, with $2 million in revenues in the last available annual financials, for 2014.

Both companies have roots in satellite distribution, a business which has been somewhat clobbered by IP-based broadband networks.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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