Slides: Start Your Digital Signage Project With Why, Or Don’t Even Start It

whywhywhyFollowing on the old, here’s a very new take on signage – my presentation last Tuesday morning in Las Vegas at the InfoComm Digital Signage Summit.

It’s not really a look at the market as a whole. It’s much more a long-form riff about the utter importance of strategy, and my open questions about some high-profile projects that got a lot of buzz, but arguably don’t deliver on objectives.

It is of course waaaaay better to be there, so you could hear my soothing voice and watch me flap my arms. But the way I did this presentation allows people to kinda read along and get the idea, without totally needing the color commentary.

I also did a piece for Samsung here that provides some highlights on what some of the other presenters had to say at the event …

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
Do it #garyveebreakfast … you’d learn stuff in return. Evidence: - 21 hours ago
Dave Haynes


  • Robin says:

    100% agree, Dave. There is no reason to start a project without answering the Why first, as this question is what drives success and the ability to measure that success and continue to add onto it. Impressive work! (Although I wish I had been there to hear you in person!)

  • Dave, thanks for sharing the slides. It’s easy to agree with you. The objective, use case and eventually business case for digital signage are all hiding behind the why.

Comments are closed.