Projects: Lithuania’s Teo Networks Its Instore Marketing Efforts

Hansab TEO Signagelive 3

Lithuania’s leading telco and home entertainment services provider Teo has kitted out stores with single displays and clusters in push to enhance customer services.

The set-up is running in shopping malls in that country’s three largest cities, with the tech put in by solutions provider Hansab, running Signagelive on Samsung displays.

The company, says a press release, switched from standalone displays and USB drives to networked screens, which has harmonized and greatly speeded up marketing efforts across the locations.

 

The set-up has four different configurations, including slim bezel video walls and 65-inch touchscreen displays that tell B2C and B2B customers and businesses about new service.

Not sure about the sightlines here, because of those giant lampshades and tabletop posters, but telecoms retailers are ideal candidates for digital display because their offers and SKUs never seem to stop changing in that hyper-competitive business. Print-based marketing can’t keep up.

Hansab TEO Signagelive 1

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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