The investment banking and advisory firm Peter J. Solomon Company is doing a webinar in a couple of weeks taking a look at the state of the Digital OOH industry.
Called Pulse of the Industry: DOOH, the Wednesday, May 11th at 11 a.m. ET session will be led by Verifone Media General Manager Paul Jankauskas and PJSC’s Mark Boidman, who runs the media, tech and telecom. There will be a 45-minute presentation and then questions. The event is free but you’ll need to register.
“We’re at a turning point with DOOH, overcoming many of the industry factors that once worked against us,” says Jankauskas. “As consumer lifestyles and purchasing habits continue to evolve, DOOH is emerging as a critical component of the overall advertising mix, reaching the right consumer, at the right time, in the right place.”
“With connected consumers engaging more and more in DOOH media and signage nearly everywhere outside of their homes, the industry has huge growth potential,” adds Boidman. “Geolocation-based media and tech is revolutionizing DOOH and amplifying mobile media campaigns.”
Verifone Media is a very active play with a massive footprint. Jankauskas’ portfolio involves more than 75,000 digital screens in taxis, convenience stores and gas stations in over 150 DMAs.
An industry veteran with more than 20 years’ experience in marketing, content and digital advertising, Jankauskas has held senior executive roles for IZON Media (a Technicolor company; formerly PRN), 7-Eleven TV, Captivate Network as well as AccuWeather, where he created and launched the business model for accuweather.com. Paul also serves on the Board of Directors for the Digital Place-based Advertising Association (DPAA).