Digital OOH Mediacos Respond Quickly With Prince Tributes


One of the powers of digital signage and the digital out of home business is the ability to respond quickly and powerfully to events that have the public talking.

That happened Thursday with the surprising and sad death of Prince.

Within hours, several out of home media companies had billboard ads running on their digital stock in the U.S.


“Dearly beloved. We are gathered here today to get through this thing called life.” -Prince #prince

A photo posted by Outfront Media (@outfrontmediausa) on

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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Dave Haynes