Digital Signage Talks Drawing SRO Crowds At Print Industry’s Sign Expo

OrlandoISA

Jim Nista of Insteo sent me a note saying he wondered if perhaps the traditional sign industry might finally be catching on that digital screens are an opportunity, and not either A) a nuisance or B) the devil’s work.

He’s a speaker at the International Sign Association’s big trade show this week in Orlando, and said ahead of his talk, there was a standing room only crowd of print people wanting to learn more about digital.

Screens won’t totally replace what they do, but digital display are already replacing some jobs (see billboards and outdoor ad posters). Better to be in the game, adding digital to the capability set, than watching from the sidelines as the erosion continues.

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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