Jim Nista of Insteo sent me a note saying he wondered if perhaps the traditional sign industry might finally be catching on that digital screens are an opportunity, and not either A) a nuisance or B) the devil’s work.
He’s a speaker at the International Sign Association’s big trade show this week in Orlando, and said ahead of his talk, there was a standing room only crowd of print people wanting to learn more about digital.
Screens won’t totally replace what they do, but digital display are already replacing some jobs (see billboards and outdoor ad posters). Better to be in the game, adding digital to the capability set, than watching from the sidelines as the erosion continues.
— Insteo (@Insteo) April 20, 2016