Projects: Visualized Butterflies Tell Time For Yorkdale Shoppers

oxford time

Here’s a nice example of simple, but visually interesting visualized data being done at Yorkdale, which is very arguably the ritziest shopping mall in Canada.

Cineplex Digital Media works with the Toronto mall and its parent company, Oxford Properties, on the digital screens around the various shopping centres aOxford has across the country. To show shoppers the time at Yorkdale, the creative is using an application with dynamic 3D objects that shows a cloud of fluttering butterflies getting themselves organized to show the time of day.

The spot runs as an interstitial in between mall messaging and booked ads on concourse screens and overhead banners in the mall.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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