Hybrid Display Totem Bridges Digital And Print

medeameahybridWe all know the world is going digital and things like brochures and pamphlets don’t have a big future – but it’s not a shift that’s going to happen abruptly.

Go to a car dealership or bank, or real estate presentation centre, and you are still going to see a lot of printed material being pushed at and happily received by customers. You can squint at car specs on your 5.5-inch phone screen, or leaf through the more expansive information in a printed piece.

That’s why I kinda like this very simple but functional digital totem display I spied in a marketing email sent out by Atlanta-based manufacturer and fabricator media mea. It’s a portrait floor display, like many, many others out there. But it has built-in brochure sleeves.

The unit has a 22-inch LG display and a bunch of stacked slots below that screen to stock brochures and other marketing materials. There is probably some other manufacturer out there doing something similar, but this is the first I’ve seen. It’s not a product that’s going to generate a lot of oohs and aahs, but in the right situations, it makes a lot of functional sense.

The unit has a Gorilla Glass face and the enclosure can be color-keyed and custom-branded, which is also going to make sense in places like a car dealer showroom.

Two-sided would be even better ;-]

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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Dave Haynes