The big pro AV trade show InfoComm has for several years had some sort of digital signage educational conference running ahead of the exhibit hall opening, and there will be another one this year – with a European twist.
The conference’s educational component – InfoComm will deal with the commercial/sponsor end of things – is being put together this year by Invidis, the German digital signage consulting firm that has done signage conferences for many years in Europe and, I think, last fall in Dubai. Invidis ran the signage educational sessions last month at ISE in Amsterdam.
I had a chat with Florian Rotberg, the company’s Munich-based Managing Director, to find out what’s up. Like last year, which was pulled together by InfoComm with the guidance of Insteo’s Jim Nista, the conference will be a full-day affair on June 7th in Las Vegas.
Rotberg has the luxury of not particularly worrying about satisfying the needs of sponsors and big exhibitors, so the day should not be a godawful procession of the CEOs and VP sales of deep pocketed exhibitors beating their chests and showing their shiniest pots and pans. If you have been to trade shows, you’ve no doubt had the wonderful experience of listening to blatant sales pitches and thinking, “I paid to listen to this???”
While InfoComm is largely a gear-head show for the systems integrators that pull signage and pro AV jobs together, Rotberg says the day will likely be less about the tech, and more about the strategic thinking and content demands of successful projects. Rotberg was at DSE last week, and is now in the process of putting together the agenda and speaker line-up, which will include solos and panels.
Though I am just off a plane from Vegas the other day, I’ve already got my Air Canada flights sorted for hitting InfoComm once again, and plan to be at the summit.