DSE 2016 Booth Field Guides: Installation & Service Technology, Inc. (IST)

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Installation & Service Technology, Inc., Booth 2817

Why do people going to DSE need to put your company on their Must See list of booths?

Attendees will be able to meet and chat with members of the team responsible for several of the largest digital signage deployments in the industry. We will have a mix of business development, field staff, and project managers – some of which may already be managing your account currently.

We’ll also be showcasing our IST van to get an understanding of what our technicians carry on them to each dispatch, we’ll even let you get a picture sitting in the driver’s seat.

Once again we will have tabletops, chairs, and kegs (Guinness on St Patrick’s Day!), so even those who are not looking for installation services at this point are more than welcome to stop by and relax their feet for a bit.

What’s your big marketing message to attendees, and what’s it all about?

Earlier this year we published an e-book called “Contractor Strategies” (http://info.istservice.com/blog/large-project-coming-up-check-out-our-ebook-on-contractor-strategies). I think our goal this year is at the minimum to educate attendees on the differences between working with a company like IST who has a nationwide staff of W2 technicians and dedicated project management, vs utilizing and managing only contractors. There is really no right or wrong method, it just depends on what your strategy is and the services you’re offering.

What’s the ideal profile of attendees walking into your booth?

Our ideal profile attendee has changed a bit of the last couple years. Before, it was anyone and everyone looking for installations services. In recent times, we have shifted towards less direct end users or one-off dispatches, and more to established system integrators and software/hardware providers. We feel that our service offerings are much more competitive cost wise, and best utilized with deployments or customers with a large customer base. We have been focusing on providing increased quality of service and a higher level of project management, which can be dispersed amongst multiple installations.

How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?

We have been attending DSE for several years now, I believe this will be the 5th. Similar to our response last year, digital signage continues to grow offering new and innovating products at each show as well as a decrease in cost, especially in the hardware aspect.

When you get a chance to get away from your booth, what will you be looking for and researching?

We will be doing a lot more research on A/V integration as the A/V world and digital world seem to be coming together. Also, we will focus on furthering our knowledge on LEDs as we have been doing many more LED installs in the last 6 months than we have in the past.

What’s your favourite part of the week?

My favorite part of the week is definitely the networking aspect, seeing old and new friends and talking shop. The events surrounding DSE, in addition to DSE itself, are always a blast and our favorite part of the year!

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

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