DSE 2016 Booth Field Guide: Viewneo
March 3, 2016 by Dave Haynes
Viewneo, Booth 1340
Why do people going to DSE need to put your company on their Must See list of booths?
Knowing how much the internet and connected devices will drive our future and everything around us, there are many innovative opportunities ahead of us. We want to make innovation in DS more tangible by simply showing it to the customers. New hard and software products will be used for this purpose which hence will also be debuted at the DSE.
To create an understanding of how chances and future applications in DS will flourish(evolve), we present a booth that is interactive and demonstrative. Visitors will see how deeply content, connected devices and interactions can influence one another.
What’s your big marketing message to attendees, and what’s it all about?
With IoT, IFTTT, Big Data and a rising demand for real-time-communication transforming, the DS landscape and involving the need of further technical implementations, comes the necessity of keeping up and thinking further. That’s what we do. The opportunities that come with “out of the box” thinking is what we want to give an understaning of. Other than that, most of the customers think that implementing connected IoT solutions is rather difficult without deep technical knowledge. We will literally show visitors, that it’s not.
What’s the ideal profile of attendees walking into your booth?
Anybody who is into digital innovation is more than welcome to exchange views and interact with us at all levels of the digital world. We are indeed excited about the opportunity to engage with resellers, industry journalists and potential customers, and of course, to meet end-users searching for solutions easy enough to manage without expert knowledge.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
We’ve been exhibiting for two years now so this will be our third time this year. It’s always very exciting and interesting to see what’s happening at the US market as we are a german company.
As we have exhibited twice so far we can only compare. In our second year, we noticed an increase of international attendees which we found was very diversified.
When you get a chance to get away from your booth, what will you be looking for and researching?
We are interested to see the differences to the European digital signage market – what the future of digital signage will look like, where it will lead.
What’s your favourite part of the week?
The first day of the Expo is most exciting. To see who is attending and the reactions to our products, talking with people we already know and introducing Viewneo to people who don’t know us yet.
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