DSE 2016 Booth Field Guide: Wayfinding Pro

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Wayfinding Pro, Booth C9

Here’s what Kali Davis, Senior Strategic Growth Manager, says the Wayfinding Pro stand at Digital Signage Expo will be all about this year:

Why do people going to DSE need to put your company on their Must See list of booths?

We are unveiling an extremely affordable, do it yourself digital wayfinding component that easily integrates into almost any existing signage platform using our tools.

What’s your big marketing message to attendees, and what’s it all about?

Why pay a company huge amounts of money for a digital wayfinding solution when you can do it internally with little to no programming knowledge, at a HUGE fraction of the cost, and not have to start from scratch?

What’s the ideal profile of attendees walking into your booth?

Digital Content Providers, Integrators and Distributors.

How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?

This will be our third year, and so far, it’s been pretty predictable. 

When you get a chance to get away from your booth, what will you be looking for and researching?

When that chance happens, I’ll let you know. The last two years we have been 15-20 people deep due to visitors using our booth to locate other booths and take some wayfinding knowledge with them.

What’s your favourite part of the week?

The Preset mixer. Yes, looking forward to this.

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Want to preview your presence at next month’s Digital Signage Expo in Las Vegas? Read this earlier post to learn how …

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
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