The printer company Lexmark was at National Retail Federation show a year ago with what I described then as shrug-inducing. A year later, the company is back at NRF and marketing what would appear to be a more evolved solution aimed at QSRs.
The Digital Menu Board solution being touted through today at the giant retail show in New York covers the now familiar ground of making fast food operations better, safer and more accurately priced using digital instead of printed posters that need to be planned, printed, shipped and mounted.
In this case, Lexmark says it offers central management of signs, but localized options to for store managers to change pricing and menu options.
“Retailers increasingly need a faster, easier way to update menu board content,” says Marty Canning, Lexmark executive vice president and president of Imaging Solutions and Services. “Lexmark’s Digital Menu Board solution streamlines sign updates and allows retailers to design and present impactful promotions that drive sales.”
It’s not clear if this platform was built in house (I think so), or a partner/white label thing. I don’t see much, if anything, to differentiate from the scores of menu board options out there already, but what Lexmark does have is a lot of Enterprise-level customers and sales people with both feet in those doors.