Projects: Interactive Screen Puts Augmented Reality Layer In Holiday Postcards

This is a nicely targeted and executed interactive application aimed at children and their parents shopping this season at the Indooroopilly Shopping Centre in Brisbane, Australia.

Customers entering a Christmas interaction zone at the mall are greeted on a screen by various Christmas characters, such as Santa, a reindeer and a snowman.

Sensors in the setting track each individual’s body movements, allowing interaction with the on-screen characters. While in range of the camera and related sensors, people can choose from different designs and generate a digital Christmas card they can then email from on site.

Users can also enter a code or scan with screen with a QR code reader to view their card online, or push it to Indooroopilly Shopping Centre Facebook Page,

Australian interactive solutions company Prendi, which put the program (for a second year),says the installation has had a fantastic response, with more than 70,000 interactions in the first four weeks.



Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
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12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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