Projects: Interactive Screen Puts Augmented Reality Layer In Holiday Postcards

This is a nicely targeted and executed interactive application aimed at children and their parents shopping this season at the Indooroopilly Shopping Centre in Brisbane, Australia.

Customers entering a Christmas interaction zone at the mall are greeted on a screen by various Christmas characters, such as Santa, a reindeer and a snowman.

Sensors in the setting track each individual’s body movements, allowing interaction with the on-screen characters. While in range of the camera and related sensors, people can choose from different designs and generate a digital Christmas card they can then email from on site.

Users can also enter a code or scan with screen with a QR code reader to view their card online, or push it to Indooroopilly Shopping Centre Facebook Page,

Australian interactive solutions company Prendi, which put the program (for a second year),says the installation has had a fantastic response, with more than 70,000 interactions in the first four weeks.



Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
How To Use Meeting Room Analytics For The Future Of Your Business - 5 hours ago
Dave Haynes