UK Digital OOH Firm Exterion Media Cuts Over To BroadSign’s Platform


Montreal’s BroadSign continues to pick up nice software licensing deals in the Digital Out Of Home sector, particularly in Europe.

The latest is 2,000 ad displays already out in the field, owned and run by Exterion Media, Europe’s largest privately held OOH firm.

“We tested several platforms prior to the decision. BroadSign’s automation, dynamic content capabilities and strong reporting were what proved its commitment to the advertising market, reliability as an innovative partner and ability to deliver unprecedented campaigns,” says Chris Fordham, Head of Digital Operations at Exterion Media UK.

Exterion is big on transport in the UK, including the London Underground and National Rail. It also has a footprint at malls, like Westfield London and Westfield Stratford City. The company also has a footprint in the Netherlands, with 11 70-inch displays sprinkled around Amsterdam Centraal Station.

The announcement describes the deal as a conversion from another platform. Not sure which, but strong guess for at least part of it would be Telentice.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
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